For the first 13 years of our company’s existence, all of our growth came from word of mouth referrals. And I still cling to the conviction that there is no stronger source of marketing. But in today’s competitive business landscape, it’s not enough on its own, and I know that creating an integrated marketing effort…
I’d like to think I have my life in proper perspective, and in my personal life, I am always careful to not let little things bother me. Business, on the other hand, is an entirely different story. Here, it’s imperative to never lose sight of the tiniest details, especially as you get closer and closer…
The familiar expression, “We are a victim of our own success” is all-too-often used in a clichéd manner, but in my company’s case, it bears truth. In September 2016, ImpTrax lost a major client. The reason: our work was transformative, and helped lead to the client’s acquisition. The situation also created an opportunity: The chance…
It started out simply enough, with an IT engagement that seemed very straightforward. In June 2004, RTech, a healthcare services company that provide revenue recognition solutions to hospitals, brought us on board. At the time, many of RTech’s processes were manual and outdated. Over the course of a 12-year engagement, ImpTrax was able to help…
A quick glance at Microsoft’s financials is awe-inspiring. The company’s 2016 Annual Report lists revenue at more than $85 billion (a down year, mind you), and a virtual war chest of over $113 billion in cash, cash equivalents, and short-term investments. The deeper you dive, the better the story gets. That is until you look at recent…